Ansoff Matrix Video Case Study for IB Business Management
Mr Mark owns a medium-sized ‘Connect Fast’, mobile handphones retail shop which sells Sleek brand handphones. Currently, his monthly sales revenue is around $ 1,500. Mark has two employees who assist him in product display, inventory management, product demonstration, and billing in the shop.
The demand for handphones is growing very fast. To take the advantage of this fast-growing
digital word, many new retails shops
are also opening. This may affect the
future sale revenue of Connect Fast mobile retail shop. Mark has met a business
consultant to discuss growth strategies.
The business consultant shortlisted the following strategies.
1.
Open
a new retail shop, in the busy central business district, to take the advantage
of growing digital world.
2.
Introduce
exchange offers, and EMI schemes, for
existing customers.
3.
Sign
up for the dealership of other popular brands of mobile phones.
4.
Sell
mobile phones, and accessories online through popular eCommerce portals like,
Click Kart, and Mobile Zone.
5.
Launch
own new eCommerce website, along with physical shop ‘Connect Fast’. and,
6.
Sell
other electronics items like tablets,
laptops, cameras, etc.
Students,
in a group, discuss the above-mentioned business strategies using Ansoff
Matrix.
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Watch this video on our YouTube channel.
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